ABOUT US
THE CHROMAG STORY
We like designing stuff ourselves. That’s how we started, by making the frames and parts we always wanted. It starts with our own personal use and extends to the community in one of the best testing environments in the world, here in the rugged Coast Mountains of British Columbia, Canada. As we grow we are continually evolving and refining our designs and expanding our product offering.
We make high quality and innovative bikes and components. We design relevant products with a heightened sense of detail and creativity for function, performance and beauty. Our design process starts with function and performance with an emphasis on durability and reliability, then extends to every detail we can think of including the final graphic and creative options for colour.
All our bikes are built by hand, either in BC or by our skilled team of welders in Taiwan. Whether locally or abroad, Chromag frames are made using our own proprietary subcomponents and tube sets. Our custom geometry, CNC’d dropouts and junctions, custom tube sets and modern designs are what set our frames apart from the rest.
We are a passionate group of mountain bikers who have chosen a lifestyle centred around mountain biking. We value quality products that are suitable for our style of riding, we are creative in our style and our sport, and we are committed to providing exceptional customer service.
We welcome our customers into the Chromag Family.
CHROMAG CULTURE
OUR MISSION
It’s quite simple really, to design and build products that we want to use over anything else that’s out there.
MADE IN CANADA
Not all of our products are manufactured in Canada but we still make a wide variety of our line right here in beautiful British Columbia.
Anything from QR’s and stems, to frame parts such as cable guides and bottom brackets are CNC machined next door at North Shore Billet. Not only does it support the Whistler economy and put money into the hands of avid mountain bikers, it also gives us unparalleled access to product development and quality control.
The Arcturian and Samurai are hand welded by Mike Truelove in Squamish. Mike also does a great deal of our prototyping.
The Surface and most Primers are made by Chris Dekerf in Vancouver. Chris also does all of our custom paint jobs.
Our latest welder Brad Howlett is making the Doctahawk on Vancouver Island.
We also use local print and embroidery where possible for small runs of clothing.
THE BEAR
The actual origin of the logo comes from a tiger that Ian drew when he was a kid. The tiger was standing on top of a mountain and swiping at planes flying by.
When Ian started Chromag in 2003, he asked his mum to draw a bear and base it off the tiger. This is what she came up with.
Since then it’s been sharpened and cleaned up a bit, but the same original design is still very much apparent. We have also developed two typefaces called Chromagnum and Chromagnum Black which form the “Race” logotype you will probably be most familiar with today.